Advanced SEO Strategies to Attain Better Search Engine Rankings

If you own a business and have a website for the same, then chances are you already know about SEO. SEO or Search Engine Optimization has become an integral part of the digital marketing techniques of businesses. It ensures that your website gains higher rankings in the search engines, which in turn leads to increased web traffic and brand recognition.

The results you get with good SEO practices are long lasting and can yield great success to your business. However, once you generate healthy traffic from your SEO practices, it’s recommended that you continue your good practices and keep improving your SEO to make sure you stay ahead in the search rankings. You need to keep generating good content and link them to your website to keep the audience engaged.

If you want your SEO to be good and consistent, here are some important strategies that can help you reach good rankings in search engines and stay on the top:

Develop a good content marketing strategy

It’s very important to have a good content strategy focused around important keywords that define your business. Creating content in the form of blogs, articles, reports, videos, white papers, and others, and linking them to your website can actually engage your online audience and can lead to good traffic. Furthermore, the contents can be ranked individually by the search engines which can give your business online exposure.

Advanced SEO Strategies to Attain Better Search Engine Rankings

The other good thing about  content is that, they can be shared in social media platforms and can be linked to your website. This is why it’s recommended that you develop a good content strategy and make sure that the content you publish is of the highest quality and not repetitive.

Create an influencer

An influencer is someone who keeps a track of your online audience. Influencers generally are the people who listen to people and gather their feedback. Having an influencer for SEO will enable you to link more people to your website, since they will promote your blogs, articles, and website as well. It’s recommended that you’ve an influecer who is a subject-matter expert, this will make your SEO more effective.

Develop backlinks for your website

Once you’ve a good content marketing strategy and an influencer, it’s very easy to develop backlinks for your website. However, you must make sure that people link to you through those backlinks. Some of the best ways to engage people use the backlinks are by hiring a PR or SEO company having a strong PR division that can help you with this initiative.

Make your website mobile compatible

The recent years have seen a great surge in the use of smartphones by people to access internet. This makes it very important for your website to be compatible with mobile devices. If you don’t have a mobile compatible website then chances are, you might lose your search engine rankings and also might lose a large chunk of online traffic.

Mobile search engines work differently from the normal search engines and you must make sure that your mobile  website also follows good SEO practices. This will help your website stay at higher rankings in both mobile and web search engines.

These are some of the techniques apart from the basic things that can help you better your SEO techniques and can help you boost your website’s search engine rankings.

Efficient Techniques for Water Purification

“Water, water everywhere and not a single drop to drink,” this old saying perfectly sums up the current situation. There’s water present everywhere around us, but sadly due to pollution, over dwelling, and other practices, it has now become difficult to find fresh and clean water. Most affected by this crisis are big cities where the water sources are diminishing and those present are not fit for drinking.

There have been many researches which have concluded that even municipal water, wells, lakes, rivers, and other water sources contain contamination. While many contaminants found in these water sources are found at lower levels, but it’s proven that, even low-level exposure to these contaminants can cause problems, like liver diseases, dysentery, cancer, and other serious ailments.

This is why it has become very important to purify the water before drinking. Luckily, there are many techniques and purifiers available which can ensure that the water you drink is pure and free from chemicals and contaminants.

Here is an overview of some of the purification techniques that you can use to ensure that the water is pure, safe, and free from contaminants to be used in homes and industries:

Efficient Techniques for Water Purification

Distillation process

This is probably the oldest method used in water purification. Distillation requires heating the water to its boiling point and then collecting the water vapor in a condenser. The condenser is then exposed to lower temperatures, which in turn changes the vapor into liquid water. This shift in the phases of water ensures that most of the contaminants stay behind.

However, distillation is popular and used only in the industries to purify water, since most of the required minerals also get discarded during this process.

Reverse Osmosis

RO or Reverse osmosis is one of the most economical techniques of water purification that removes almost 90% to 99% of all contaminants found in water. This process involves the use of RO membranes, which have micro pores that are capable of rejecting almost every type of contaminations, bacterias, and others. RO works on the principle of Osmosis that makes it very cheap.

RO also involves an ionic exclusion process that only allows the solvents to go through the semi-permeable membrane, while dissolved molecules and ions are retained. This makes RO the most economical and efficient method for purifying water.

Ion exchange process

The Ion exchange technique permeates water through ion-exchange resins, which are shaped like beads. This process involves exchanging the ions in the water for other ions that are fixed with the beads. The most common types of ion-exchange processes are softening and deionization. Softening includes reduction of water hardness required during reverse osmosis and deionization includes the exchange of hydrogen ions.

Ion-exchange technique acts as an important component of water purification system when combined with processes, like RO and carbon absorption.

UV process

Ultraviolet radiations have been widely used in many industries and water purification devices as a germicidal treatment for contaminated water. Low-pressure mercury lamps are a good source of UV light and these are used to make the germs and bacterias inactive in the water. This process is also combined with RO and carbon absorption for best results.

These are some of the water purification techniques which can be used in house holds and industries to get access to pure, safe, and uncontaminated water.

7 Reasons to Go for a Teeth Whitening Treatment

Have you ever looked at your teeth in the mirror and wondered why it’s looking dull? If yes, you’re not alone. Many people out there are worried about their discoloring teeth and are trying various home remedies to get rid of stains. But most of these remedies don’t give the desired results. Luckily, there’s a simple dental teeth whitening treatment that can remove your stains.

American Academy of Cosmetic Dentistry has stated that teeth whitening is the second most requested dental treatment in America, next to root canal dental treatments. This treatment can even turn teeth that look like a row of corn into bright, stain-free ones.

Here are a few reasons for why teeth whitening is the most effective method to remove stains:

  1. Some food, like soda, wine, coffee, and more stick to your teeth, staining it. Smoking and alcohol also discolor your teeth. A teeth whitening treatment can help you get rid of these stains. After a whitening treatment, you must avoid smoking, alcohol, and other stain-inducing food to maintain the color of your teeth.
  2. If you are trying to give up smoking teeth whitening is the best option. Sometimes while going for a smoking cessation treatment, you’d find it stressful and hard going to control yourselves. Having your teeth whitened is a great way to quit smoking because you’d think twice before staining your teeth with smoke.
  3. In the case of special occasions, like a wedding, a job interview, class reunion, and even your first date you can’t afford to lose your fun and confidence. Yellow teeth can be embarrassing and cut down the fun you’re entitled to have. Having your teeth whitened will help make your special occasions even superior.
  4. Your self-esteem and confidence are your greatest assets. You don’t have to let your teeth give away your self-esteem. Get them whitened to boost your confidence and carry yourselves with pride.
  5. The natural aging process will cause teeth discoloration or yellowing of teeth. Your teeth will eventually lose its gleam and start looking unhealthy and old. But you don’t have to accept this natural process. You can very well whiten your teeth to improve its color and bring back the gleam to it.
  6. If you’re thinking that teeth whitening is going to be a painful process, then you’re absolutely wrong. Teeth whitening is done by applying a hydrogen peroxide paste on your teeth and UV rays are shined on your teeth. This doesn’t affect your gums or teeth and there are no surgical procedures involved.
  7. Teeth whitening can give you better oral hygiene. In addition to regular brushing and flossing of teeth, the nature of the teeth and acids in the mouth will give rise to teeth discoloration. You can get them whitened once in a while to maintain good oral hygiene.

Eventually, your happiness and joy depend on your health. Make sure you have a good physical and dental health to make the most out of your life. If you feel good, you smile and share the happiness with others. Get your teeth whitened and keep spreading smiles!

How to deal with CRITICAL_PROCESS_DIED error

Since inception, Microsoft Corporation has come up with innumerable versions and updates for Windows on a regular basis. Millions of Windows users worldwide strive to install the latest versions and upgrade their system in order to stay technologically advanced.


What is error 0x000000EF and why does it occur?

Usually, error 0x000000EF with the statement CRITICAL_PROCESS_DIED pops up along with a blue screen while Windows upgrade or installing new operating files. The system suddenly crashes and the Operating System doesn’t load any files. The users often get confused and panicky in this situation unable to figure out what the problem is. The prime reasons for CRITICAL_PROCESS_DIED error to occur can be anything. It can be a compatibility issue between the hardware drives with the Operating System or can be a problem with the Random Access Memory (RAM). Faulty software/files or computer viruses can also lead to CRITICAL_PROCESS_DIED error. There might be several other reasons too depending upon the software versions and tools.

 Critical Process DiedHow to fix error 0x000000EF?

There are several ways to tackle the situation and get rid of the error 0x000000EF. It is a critical error but a very common one. Below are the few tried and tested ways to fix the error:

  • Restart your Computer in Safe Mode: When you face this error in the middle of your work, the only option you are left with is to restart the system. If the problem persists it is advisable to restart your computer in the Safe Mode. You can do this by simply pressing Shift+F8 while booting is done and selecting Safe Mode in the Advanced Boot Options. This will restart your PC in the Safe Mode and load the files normally without any error.
  • Upgrade Hardware and Drivers: You can click on the Start menu to open the Device Manager window to view and identify which of the drivers are dysfunctional. Quickly uninstall and then reinstall the faulty drives. If there are any compatibility issues fix the same by choosing the Upgrade Driver Software option.
  • SFC/SCANNOW command: Open the Command Prompt window and type the command SFC/SCANNOW and press Enter to view the results of the scan. If there is any error detected, a message will be displayed with the status of the error that will be automatically repaired thereafter.
  • Boot selected programs: Choose the Selective Start-up option in the System Configuration. This will lead to boot selective files and not the entire Microsoft services.
  • Restore your computer and run a virus scan: A virus scan is highly advisable to identify the infected files and repair them on an urgent basis.

If all the above-mentioned processes don’t work, you should uninstall and then reinstall all the Operating system files to fix the error. Usually, the error 0x000000EF can be fixed easily by anyone with some basic knowledge about computing. Try the methods as mentioned in this article and never lose any important task anymore.


Top 5 Keyword Research Tools to Upraise Your Website

Are you new to SEO? Don’t worry! SEO and Keyword research are not the same as they were earlier. A lot of new tools and softwares have been developed to help you meet your SEO goals effectively. If you want to build an effective SEO strategy for your website, you obviously need to do some keyword research.

Click here to try the new keyword suggestion tool. Here are the 5 best tools for keyword research, with which you can easily build your SEO strategy:

Google Keyword Planner

  1. Google Keyword Planner

If you’re a novice in SEO and keyword research, this tool is the best to start with. It was originally designed for advertising, but is a very effective tool to research organic keywords. You can simply enter the keyword of your choice, along with the product category and get relevant keywords as result. This will also define the search volume of a particular keyword, and you can easily determine if the keyword is worth adding to your webpage.

Google’s Keyword planner can search for ad group ideas and new keywords, determine the traffic forecast for a list of keywords, generate the search volume of a keyword, and even suggest new keywords. You can easily build your SEO strategy by using this keyword research tool.

  1. Keyword Explorer by Moz

Moz’s Keyword Explorer is a brand new tool that can add some extra dimensions to your keyword research. This tool analyses each and every keyword of yours and generates a report containing the Volume distribution of a particular keyword from high to low, its SERP analytics, and more.

You can also determine how important the keyword is for your niche and decide whether to use it or not. Keyword planner also helps analyze pages based on their social data and links. This helps you design your SEO strategy that goes beyond keyword research.

Top 5 Keyword Research Tools to Upraise Your Website

  1. KWFinder

If you’re looking for a dedicated long-tail keyword research tool, you can choose KWFinder. It has advanced search options that can show the search volume, trend, cost-per-click, and even the level of difficulty of a particular keyword. You can determine what domains use a particular keyword, the number of backlinks a page has, traffic, and its social shares. All these analytics will be highly essential, especially when you’re integrating content marketing into your SEO strategy.

  1. SEMrush

SEMrush has an impressive list of features, like PPC and SEO research, long-tail keyword analytics, and has a regional database. If you’re looking for lesser competition but more specific customers, you can make use of the low-volume keyword bank in SEMrush that has keyword research enabled in 16 languages. This is one reason that you can use it for SEO building in other languages. You can also find keywords that are deciding your competitors rank and use it for your website.

  1. Keyword Tool

If you’re into data mining, you can install the Keyword Tool. It uses the autocomplete data from Google to create long-tail keyword suggestions. This tool can come up with relevant long-tail keywords for your niche, and in this way, works better than Google Keyword Planner. The keywords can be customized based on platforms, like Amazon, Bing, Google, YouTube, and more.

All these tools are focused on making your keyword research much simpler. Stop worrying about keywords and start designing your own SEO strategy. Click here to learn more about keyword research tools.

Rail link to Tawang

Arunachal Pradesh is a tourist’s paradise especially for trekkers looking for some best and challenging trekking routes in the country. The trekking routes in Arunachal Pradesh meander through jungles and waterfalls with some of the most exotic natural settings which are a treat for the tourists. The state also offers immense opportunities for river rafting and rock climbing adventures. Altogether, Arunachal Pradesh is a perfect tourist destination.

Tourism in this Himalayan state is all set to get a boost with the Indian Railways and the Ministry of Defence planning to take the railway network all the way to Tawang on the Chinese border at a height of 10,000 feet.

 The town of Tawang

Tawang is a town located in the northwestern part of Arunachal Pradesh. The town is famous all over the world for the Tawang Monastery which is the biggest Buddhist monastery in the world outside of Lhasa and the largest Buddhist Monastery in India. The monastery was built on the instructions of the 5th Dalai Lama and is a major holy site for Tibetan Buddhists. Tawang is covered with snow during December- January and is an ideal destination for skiing. There is also a ski lift in the town.

Rail link to Tawang

 The rail network

Survey for establishing the rail network would start next year. The Northeast Frontier Railway will undertake the construction of Bhalukpong-Tawang railway line. Bhalukpong is the last Indian railway station on the Assam-Arunachal border. Other two rail networks for which survey would be carried out are Murkongselek (Assam) to Pasighat in Arunachal Pradesh and Silapathar in Assam to Bane in Arunachal Pradesh.

The survey is estimated to cost Rs 100.73 crore and the Ministry of Defence has already released Rs 25.18 crore to the Northeast Frontier Railway. Ministry of Defence will continue to allocate more funds as and when the need arises. The total cost of building the rail network is estimated to be between Rs 50,000 crore and Rs 70,000 crore.


The challenges before the railways are immense due to the altitude and the terrain. The rail network would pass through terrains that are at altitudes ranging between 500 to 9000 feet. The highest point on the way to Tawang is the Sela Pass at 13,700 feet. The survey intends to provide a roadmap about the ways to build railway tracks by avoiding high altitude zones. According to officials of the Northeast Frontier Railway, the railway network would also require the construction of very long tunnels which will also be a challenge for the engineers and workers. It is quite certain that bringing rail network at a height of 10,000 feet would be one of the most challenging projects ever undertaken by the Indian Railways.

The time that would be required to complete the project would only be known after the survey and other reports are submitted.

Strategic importance

Apart from the vast tourism potential of the rail network to Tawang, the strategic importance of the town in view of the Chinese claim to the area also makes it an important project for New Delhi.

Ideas of Products for starting online shopping

Online shopping or electronic commerce enables consumers to buy products directly from the sellers’ website. User searches for their desired item, purchases with a valid method of payment. Item is delivered home. Giant online e-commerce includes Alibaba,, and eBay. Products sold include books, electronics, clothes and more. You can start your online ecommerce using unique products that are of late much in demand.

  • Smart Fitness Watches:

These are very popular among consumers who are interested in health and fitness. They are wearable tech sold to 40% of US consumers. The Companies making them are Apple and Fitbit.

  • Bluetooth Speakers:

Players like Beats by Dre have made Bluetooth-speakers a favourite during the holiday season. Streaming music services are convenient for customers to carry this wherever they go.

  • Phone Power Banks:

Power banks, portable batteries can be charged in advance. Pokemon GO’s made this phone power bank popular worldwide. There would be a high demand in power banks and external batteries will remain.

Ideas of Products for starting online shopping

  • Waterproof Phone Cases:

These are required when it is raining and when the user is enjoying poolside activities. Water is harmful to Smartphone but waterproof cases keep them durable. These are very popular.

  • Liquid Phone Cases:

Since phones are an essential commodity in our lives, the phone cases are popular. These unique liquid phone cases are filled with gel-like liquid at the back. When the phone moves, the gel-like liquid slides to create a new design. Presently, designs vary from beer mugs to aquariums.

  • Rechargeable Lighters:

These rechargeable lighters are alternatives to regular lighters. They are used for e-cigarettes. These lighters do not have any flame or fuel like the traditional lighters. They are energised with lithium ion batteries. They are charged with USB cords or standalone charging docks. Lighting is a heated, electric coil like the portable cigarette lighter in a car.

  • Enamel Pins:

These are a new must possess a product that is pretty accessories. These can be attached to anything starting from denim jackets to laptop bags. These enamel pins may be used for creating branded logos, illustrations, and other things.

  • Lights:

These comprise of small, white LED lights that provide a soft cosy glow to indoor or outdoor space. These lights have been used by Bohemian settlers but now everyone wants to use them.

Charcoal Face Masks:  The most popular beauty trend is activated charcoal masks. Activated charcoal is commonly used ingredient in cosmetics.